-Kevin Wu, ingcaphephe yokukhula kwehlabathi kaGoogle
Emva kweminyaka emibini yokukhula okuqinileyo kwe-e-commerce, ukukhula kweentengiso kubuyele kwesiqhelo ngo-2022, kunye neemarike ezimbini ezinamandla zokulima igadi yaseMntla Melika kunye neYurophu.
Ngokophando, iipesenti ezingama-51 zabathengi baseMelika abathenge iimpahla zasekhaya ngo-2021 banenjongo eyomeleleyo yokuqhubeka nokuthenga iimpahla ezintsha zendlu kulo nyaka. Aba bathengi bathenga iimpahla zekhaya ngenxa yezizathu ezine: utshintsho olukhulu kubomi bomthengi, umtshato, ukufudukela kwikhaya elitsha, kunye nokuzalwa komntwana omtsha.
Ngaphaya kweemarike ezisele zikhulile, amathuba kunye nokukhula kwiimarike ezisakhulayo nako kufanelekile ukujongwa.
Ngokukodwa ngenxa yokhuphiswano oluphezulu lwentengiso kwiimarike ezininzi ezivuthiweyo, ukulima kwekhaya kuya kubona ukukhula okubalaseleyo kwe-e-commerce eIndiya nakuMzantsi-mpuma Asia. Iimarike zasePhilippines, eVietnam, eNew Zealand, naseIndiya zibonise ukukhula okuqinileyo kwi-Q1 2022, kunye nokunyuka kwe-20% ekukhangelweni kwegadi yasekhaya. Kwiimarike ezisakhulayo, uninzi lokukhula kophando kudidi lwegadi yasekhaya luvela kwiindidi ezihlanu eziphambili: izifudumezi, izifudumezi-moya, oomatshini bokuhlamba, impahla yasekhaya, kunye nezixhobo zokhuseleko.
Ukubuyela kwiimarike ezivuthiweyo, iimveliso ezinokukhula ngokukhawuleza kwivolumu yokukhangela ngo-2022 zazi: iisofa ezinomfanekiso, ukuya kwi-157%; I-sofa yeentyantyambo ye-Retro, izinga lokukhula lifikelele kwi-126%, kunye nesitayela sobugcisa obuphezulu be-octopus chair, izinga lokukhula lifikelele kwi-194%; I-Corner i-L-shaped bed / bunk bed, izinga lokukhula lifikelele kwi-204%; Enye imveliso enokukhula ngokukhawuleza yayiyi-sofas yecandelo, apho igama lokukhangela elithi "comfortable, oversized" likhule nge-384%.
Iziqwenga ezininzi zanamhlanje ezivela kudidi lwefenitshala yangaphandle zizitulo ezifana namaqanda, ezixhonywe kwisakhelo kwaye ziya kusebenza ngaphakathi nangaphandle. Bayakwahluka kwizihlwele ezifana neeParoti, ezikhula ngama-225 ekhulwini.
Ukuchatshazelwa ngubhubhane, iimveliso zekhaya lezilwanyana zasekhaya bezifuneka kakhulu kule minyaka mibini idlulileyo. Ngo-2022, iimveliso ezinokukhula ngokukhawuleza kokukhangela zaziyi-sofas kunye nezitulo ezigungqayo ezisetyenziselwa izinja ngokukodwa, kunye namazinga okukhula okukhangela kwezi mveliso zimbini zifikelela kwi-336% kunye ne-336% ngokulandelanayo. Imveliso yokugqibela enezinga eliphezulu lokukhula yayizitulo ze-Moon Pod ezinezinga lokukhula kweepesenti ze-2,137.
Ukongeza, idatha yangaphambili ibonise ukunyuka okuphindwe kathathu ekukhangelweni kweemvavanyo zokukhulelwa kunye neenkonzo zokukhulelwa kwisiqingatha sesibini se-2021, ngoko ke kulo nyaka unokunikela ingqalelo ngakumbi ekunyukeni okukhulu kweemfuno zezinye iindidi ezisandul 'ukuzalwa, kubandakanywa iimveliso ezinxulumene ne-nursery, abantwana. amagumbi okudlala kunye nefenitshala yasekhaya yabantwana.
Kuyaphawuleka ukuba abanye abafundi beekholeji bangakwazi ukubuyela ekhampasini kulo nyaka, kunye nezixhobo ze-dorm zasekholejini kunye nezixhobo ezinokuthi zibone ukwanda okubalulekileyo kokuwa.
UMntla Melika kunye neYurophu, njengeemarike ezivuthiweyo, zikwaphawuleka kwiindlela ezintsha kunye nokuziphatha kwabathengi kwicandelo legadi yasekhaya - ukukhuselwa kwendalo kunye nokuzinza, amava omthengi we-AR.
Ngokuqwalaselwa kweemarike zase-UK, e-US naseFransi, kufunyaniswa ukuba abathengi abathenga iimveliso zegadi yasekhaya baya kuba noxanduva lokunyusa ukuthenga kwabo iimveliso ezizinzileyo xa uphawu luhamba phambili. Amashishini kwezi marike anokuqwalasela ukusebenzisa imathiriyeli ehambelana nokusingqongileyo, okanye ukuxhasa iinkqubo zozinzo ezidibanisa uzinzo kwiibrendi zabo, njengoko oku kukhula kubaluleke ngakumbi kubathengi kwiimarike zabo ekujoliswe kuzo.
Amava e-AR yenye intsingiselo yabathengi. Nge-40% yabathengi besithi baya kuhlawulela ngaphezulu imveliso ukuba banokuyifumana nge-AR kuqala, kwaye i-71% ithi baya kuthenga rhoqo ukuba banokusebenzisa iimpawu ze-AR, ukunyusa amava e-AR kubalulekile ekubandakanyekeni kwabathengi kunye nokuguqulwa.
Idatha yeselula ikwabonisa ukuba i-AR iya kwandisa ukubandakanyeka kwabathengi nge-49%. Ukusuka kwinqanaba lenguqu, i-AR inokunyusa izinga lokuguqulwa nge-90% kwezinye iimeko kunye namava emveliso.
Kuphuhliso lwemarike yokulima ekhaya, amashishini angabhekisa kwezi ngcebiso zintathu zilandelayo: gcina ingqondo evulekileyo kwaye ujonge amathuba amatsha okuthengisa ngaphandle kweshishini labo elikhoyo; Iimarike ezikhulileyo kufuneka zigxile ekukhetheni imveliso kunye neendlela ze-COVID-19, zigxininisa isindululo sexabiso malunga noyilo kunye nokusebenza; Yandisa ulwazi lwebrendi kunye nokuthembeka ngeendlela ezintsha zamava abathengi kunye nexabiso lebhrendi.
Ixesha lokuposa: Oct-28-2022